Methodology at INICIAL

Main Areas of Expertise

1. Diagnostic Fase

360º Organizational Diagnosis for Continuous Improvement

Service Discovery & New Business Models

Niche Identification & Customer Archetypes

Empirical Insights in Service Quality & Customer Experience

2. Strategy Focus

Cartographies for Corporate Innovation

Strategic Blueprints for Agile Development

Workshops for Business Intelligence & Open Innovation

Coaching & Strategic Consulting

3. Design Implementation

Brand Design & Differentiated Value Proposition

Process Design & Service Design

Mockups & Conceptual Prototypes

Gamification & Experience Design