Methodology at INICIAL
Main Areas of Expertise
1. Diagnostic Fase
360º Organizational Diagnosis for Continuous Improvement
Service Discovery & New Business Models
Niche Identification & Customer Archetypes
Empirical Insights in Service Quality & Customer Experience
2. Strategy Focus
Cartographies for Corporate Innovation
Strategic Blueprints for Agile Development
Workshops for Business Intelligence & Open Innovation
Coaching & Strategic Consulting
3. Design Implementation
Brand Design & Differentiated Value Proposition
Process Design & Service Design
Mockups & Conceptual Prototypes
Gamification & Experience Design